The LEGO partnership with the Planetary Society and NASA mentioned yesterday had another cool aspect: LEGO on Mars. Each of the two landers launched in 2003 held a CD with the names of four million people who registered (for free, it was all about raising awareness). The disc was held by four LEGO-brick-shaped clamps and had the image of a minifig. BTW, this is only one of several partnerships that LEGO has held with NASA over the years. At some point I'll have to go back and do a comprehensive listing of all of the sets and other collaborations they've done.